£1.1 million TV campaign to boost Maryland Cookies

Burton’s Biscuit Company has announced a £1.1million TV advertising campaign for Maryland Cookies, Britain’s best-selling cookie brand, starting on 22 January 2013.

The campaign will run for four weeks and will be seen by 46 million individuals in the UK at least once, with 1 million views on ITVPlayer, making Burton’s Biscuit Company the fifth heaviest food advertiser on TV in the food category, and the only biscuit advertiser on TV at the time.

The adverts reflect the brand’s warm, friendly personality and demonstrate Maryland’s positioning as the perfect accompaniment to tea, coffee and hot chocolate – 58% of biscuits are consumed with a hot drink.

The adverts will introduce a group of mugs that come to life when left alone, including a ‘World’s Best Mum’ mug, a cow mug and an excitable dinosaur mug.

David Costello, category and activation controller, Burton’s Biscuit Company, says, “The new TV advert for Maryland Cookies will help to confirm the brand’s position as the nation’s favourite cookie and help to drive demand during the cold winter months when consumers are looking for a tasty snack to have with a hot drink.”

The TV campaign will kickstart an exciting year for Maryland with more exciting news coming up later in the year.