Red Nose role for Bon Bon Buddies

Bon Bon Buddies plans to supply the UK with three specially created ‘PEZ’ sweet dispensers, designed for Comic Relief’s Red Nose Day 2013 campaign.

The company’s association with the Austrian confectionery brand, which has recently designed customised PEZ dispensers featuring characters from Moshi Monsters as well as Prince William and the Duchess of Cambridge, will see Bon Bon Buddies supply a selection of UK retailers with three limited edition ‘Dinosesaur’ themed Red Nose Day character dispensers.

A total of 70,000 PEZ dispensers featuring the three Red Nose characters, Dinomite, Triceytops and T-Spex, will be stocked from the end of January by a range of retailers, including Sainsbury’s, Topshop and B&M Bargains, in the run up to Red Nose Day on 15 March.

Pricing may vary between stockists but a donation of 5p from every PEZ Red Nose Day dispenser sold will go to Comic Relief.

Gabriele Hofinger, head of marketing at PEZ, says, “We are so excited to be involved with one of the biggest fundraising initiatives in the UK.

Working closely with our exclusive UK distributor, Bon Bon Buddies, our aim is to maximise sales of the limited edition Red Nose Day sweet dispensers, together with other fun initiatives that we have up our sleeves, to raise as much money as possible for Comic Relief.”

Bon Bon Buddies, which has created its own character confectionery for a range of character licensors, including Disney, Nintendo, Mattel and Hasbro, is relishing the opportunity to get involved in Red Nose Day on its 25th anniversary.

Chris Howarth, managing director for Bon Bon Buddies, adds,  “We have been successfully distributing PEZ exclusively in the UK for four years. In the last calendar year, retail sales of PEZ dispensers were £5m and we sell in the region of three million units every year to UK retailers.

“The brand has an amazing following here and we are confident that this link up with Red Nose Day will be a real winner.”

Kevin Cahill, CEO of Comic Relief says, “The Red Nose Day PEZ Dinosesaurs dispensers are a great product that will be jumping off the shelves and will raise crucial cash to help fund the life-saving work of Comic Relief at home in the UK and in Africa.”