Festive temptation

Building on the consumer desire for premium cake during the festive period, the McVitie’s Temptations range is available in a variety of formats and flavours and is perfect for indulgent occasions with family and friends.

With mini rolls, cake bars and flavours such as mint, orange and dark chocolate all in growth during the Christmas period, the range is targeted to enable retailers to make the most of Christmas sales.

•    McVitie’s Temptations – Christmas Irish Cream Cake Bars – a new addition to this year’s McVitie’s Temptations range, this Christmas Cake (MRRP £1.65) contains a soft moist chocolate sponge with an indulgent layer of Irish Cream liqueur topping, covered in a smooth milk chocolate.

•    McVitie’s Temptations – Christmas Dark Chocolate Swirls – holding the position of 2nd best selling mini roll (MRRP £1.65), these swirls contain a soft moist sponge wrapped with light chocolatey cream and covered in deliciously dark chocolate.

•    McVitie’s Temptations – Christmas Mint Digestive Slices – these Christmas slices (MRRP £1.65) cater to the popularity of mint as a flavour during the festive period with a mint digestive biscuit topped with smooth milk chocolate.

•    McVitie’s Temptations – Christmas Orange Digestive Slices – this SKU (MRRP £1.65) contains an orange digestive biscuit topped with smooth milk chocolate.

Returning this Christmas, the Galaxy Mistletoe Kisses Cake Bar (MRRP £1.30) is perfect for giving or sharing an indulgent treat. A moist chocolate sponge topped with a layer of chocolate cream and then a layer of caramel and enrobed in Galaxy milk chocolate, this is the ideal cake bar to meet consumer demand for a more premium and luxury treat.

This Christmas will see the return of the ever popular McVitie’s Penguin Yule Logs featuring refreshed packaging to welcome in the Christmas season. Featuring a snowy background, reindeer and a mini roll wrapped in a scarf, this festive redesign is sure to be a hit as shoppers get in the mood for Christmas. Containing six individually wrapped mini rolls (MRRP £1.00) with a chocolate sponge, vanilla flavour cream filling, covered in milk chocolate, these are a great value offering that can be shared with all the family.

Made with Jamaican Rum, sultanas and raisins the Jamaica Ginger Cake (MRRP £1.30) is a great festive twist on an old favourite that fans of the brand are sure to love. With the Christmas cake category currently worth £110m and growth being driven by sales of traditional cake, retailers should stock up on this top selling product that meets consumer demand and provides great value.