TV advertising campaign

Burton’s Biscuit Company is continuing to invest in its strong-performing power brands with this year’s second national TV advertising campaign for Cadbury Fabulous Fingers.

The £850,000 campaign breaks in early October and runs for almost four weeks, with 46 million people (over 70 per cent of the population) expected to see the advertising.

The campaign comprises a 30-second commercial featuring the Cadbury Fingers-Style puppets in a 1980s American-style soap opera and two 10-second commercials for the praline and honeycomb variants.

David Costello, Burton’s Biscuit Company’s category and activation controller, says the TV support will accelerate growth of a product that attracts consumers to the fixture by offering a ‘distinctive experience in indulgent snacking’.

He said: “The marketing investment will heighten awareness and demand for Cadbury Fabulous Fingers – a highly successful sub-brand that continues to generate significant incremental sales in the indulgent biscuit sector.”