Stir in chocolate spoons

British chocolatier House of Dorchester has announced the launch of its Stir in Hot Chocolate spoons range in 600 Sainsbury’s stores from 7 October 2013.

The company’s Stir in Hot Chocolate collection was first launched in 2011 and capitalises on the buoyant hot chocolate and malted drinks retail market that currently boasts an annual sales value of £138m, which is continuing to grow with an MAT increase of eight per cent in value.

Sainsbury’s will be listing two variants, Stir in Hot Chocolate Chocolate Fudge will feature in 600 stores, 570 of these stores will also be stocking Stir in Hot Chocolate Mini Marshmallows.  Both products feature the dramatic new stylish and elegant packaging recently unveiled to support the rebrand of the entire House of Dorchester portfolio.

The Stir in Hot Chocolate spoons are priced at £1.50 per unit and are presented in striking individual cartons to provide consumers with a clear visual reference of the luxury hot chocolate experience concept.

Commenting on the listing, Julian Clarke, House of Dorchester sales manager said: “We are delighted to have our highly successful Stir In Hot Chocolate featured within Sainsbury’s extensive store network.  This year, House of Dorchester celebrates 50 years of making exceptional, premium quality chocolate and our Stir In Hot Chocolate provides consumers with access to a luxury hot chocolate experience at an affordable price point.  This is in line with current consumer buying trends which acknowledges the continued appeal of premium chocolate products to provide a reasonably priced indulgent treat at a time when many UK shoppers have a reduced capacity to spend excessively on non-essential purchases.”