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Retro sweets range extended

Posted 21 October, 2013
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Bonds Confectionery has extended its standalone sharing bag range to include Pwinkies, an exciting new product of delicious strawberry and cream flavour candy shapes.

Now available to retailers across the country, Pwinkies have been designed with a nod to retro chocolate products loved by children and adults for generations, with pink and white cones, bottles, mice and pig faces.

Pwinkies creamy textured shapes will be a unique and popular offering to make a point of difference within retailer’s bagged confectionery displays. The 140g bags, with a RRP of £1.00 are ideal for retailers to take advantage of last minute or planned purchases and will be equally at home by till points, in the pound section or in the confectionery aisle. During October convenience stores and forecourts will benefit from a Pwinkies sales launch, all cases will include a headed clipstrip for the retailer to save on space.

Other popular sharing bags by Bonds Confectionery include the milk chocolate Honeycomb, the Chocolate Mix bag, which includes favourites such as the caramel barrel and hazelnut whirl, and due to demand, the single Caramel Barrel bag.

Philip Courtenay-Luck, managing director of Bonds Confectionery said: “We’ve worked hard to create a product which will appeal to all ages and we believe that we’ve really hit the mark with the pink and white Pwinkies.

“This year we conducted a consumer survey which confirmed that in Britain we love our sweets and it was no surprise that it showed chocolate is still the most popular treat. Flavoured chocolate is a trend which we predict will continue to go from strength to strength and Pwinkies certainly fit into this innovative category.”

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