New format for trusted classic
Cadbury Bournville is taking a trusted classic to a new format with the launch of a new 100g block.
First launched in 1908, the Bournville brand has been enjoyed by UK consumers for more than a century. The range currently comprises 45g and 200g formats.
The new 100g tablet aims to inspire more usage occasions for consumers, such as a sweet treat in the evening at home, and to encourage new customers to try dark chocolate through a more accessible purchase point. This latest addition to the range will be available from mid-December, priced at £1.42 RRP.
Matthew Williams, marketing director at Mondelēz International, says: “Bournville is already worth £12m with only two formats and we’re hoping to grow sales even further with the latest addition to the family. The 100g format is a great fit for smaller households or to share with a partner, while the 200g is ideal for larger families and cooking.
“The brand has a strong following, particularly among the 45+ demographic, and we’re hoping to delight loyal fans and new customers alike with a new way to enjoy dark chocolate.”