TV ad for sponge snack

Mondelēz International is launching a TV ad for its bear-shaped sponge snack, Barny, this February.

The ad, created by Mcgarrybowen, directed by Eli Sverdlov and brought to life by designers and animators at Gravity, aims to provide parents with product information and ingredients while taking kids on an adventure in an imaginary world.

The add will run for seven weeks from 3 February and is expected to be seen by around 6 million people.

Barny is available in 150g multipacks and retails at £1.69. There are four variants, chocolate, milk, and the newly launched strawberry and apple.