Medicated sweets ad campaign

Consumers will be able to discover the power of Halls in its latest TV advertising campaign.

The 20-second ad, which aims to expand usage occasions for the brand, features a young male eating a Halls XS peppermint sweet and experiencing an intense cooling sensation.

The TV campaign is part of a £1.1 million UK marketing investment for Halls in 2014. Supporting the brand at a key point in the season, the campaign will drive mass awareness, as well as reminding consumers to pick up Halls at the point of purchase.

Sally Barton, senior brand manager for Halls, said: “In 2014, we’re looking to not only support the brand during the traditional cough cold season, but looking to unlock growth beyond this by delivering media that will stretch the brand beyond its established role within the medicated segment.”

“Our TV campaign will remind customers of those occasions when the power of a deep breath is needed to tackle their everyday challenges at a key period in the year, so retailers should stock up in order to make the most of increased awareness.”