Chocolate biscuit advert
Oreo has returned to the UK’s TV screens with a new ad campaign centred around a family road trip. The new 30-second ad, part of a £4 million UK media investment, features Oreo’s twist, lick and dunk ritual.
Jonathan Holden, senior brand manager at Mondelēz International, says, “Last year’s TV campaign was a great success, and we hope that by reminding consumers how Oreo brings families together, we can continue to drive growth for our brand and for the category. The high profile of this campaign means that Oreo will be at the front of consumers’ minds, so retailers should stock up in advance to make the most of the increased awareness.”