In the first project of its kind for the brand, Starburst is partnering with Teenage Cancer Trust to raise funds for the charity and awareness of the valuable work it does helping teenagers and young adults with cancer. Running across Starburst Original 45g sticks, Starburst Original 165g and 192g sharing bags and Starburst FaveReds 165g […]
Wrigley’s is set to expand its range of chewy fruity Skittles sweets with new limited edition Once in a Blue Moon packs. Available in the UK for eight weeks, the packs will include a cherry cola flavoured blue sweet as well as the existing blackcurrant, lemon, strawberry, green apple and orange flavours. The packs will […]
Oreo has returned to the UK’s TV screens with a new ad campaign centred around a family road trip. The new 30-second ad, part of a £4 million UK media investment, features Oreo’s twist, lick and dunk ritual. Jonathan Holden, senior brand manager at Mondelēz International, says, “Last year’s TV campaign was a great success, […]
Cadbury is launching a TV ad campaign to celebrate the return of the Cadbury Dairy Milk Egg ‘n’ Spoon for the Easter season. The ad features a young girl and her father eating their Cadbury Dairy Milk Egg ‘n’ Spoons together, which they enjoy so much it inspires a fully choreographed routine. Lily Donagh, Marketing […]
Skittles is turning confectionery on its head with a £5 milion brand re-launch. Already smashing records, with value sales up by 31%, Skittles is set to bowl retailers over from January with a complete range re-design and the launch of an exciting new product. As part of the re-launch, the range re-design will see the […]
Guylian, the market leader in boxed chocolates in Belgium has three exciting consumer initiatives planned for the UK market. Guylian and Titanic are joining forces in a consumer promotion that will be announced in the chocolate brand’s TV campaign starting on 29 October. A 20 second commercial celebrating the collaboration around the launch of Titanic […]
Starburst is set to unleash its playful side with a multi-million brand re-launch, which challenges consumers to ‘let their Starburst out’. The activity includes a range redesign, the introduction of a new sharing format and a limited edition pack tapping into the Queen’s Diamond Jubilee. The re-launch represents the biggest brand investment for Starburst […]
Bear has been announced as the winner in the ‘Food and Drink’ category of Metro’s nationwide competition Venture Candy, to find the UK’s next top entrepreneurs.
Several of the multinational confectionery brands are launching new ad campaigns to highlight existing brands.