Who are you?
Snickers, the brand from Mars Global, is launching a contest off the back of its award-winning global ad campaign, ‘You’re Not You When You’re Hungry.’
US fans are invited to submit photos or videos demonstrating who they are when they’re hungry to the Snickers ‘Who Are You?’ contest. Contestants have until 17 April to enter, and consumers will be asked to vote for their favourites from a selection of ten finalists.
All finalists will receive a cash prize based on how they finish in the consumer voting. The winning content will be placed on a YouTube banner ad for a day, and its creator will receive $50,000.
Fans can get involved at Facebook.com/Snickers, Snickers.com or by tweeting @Snickers.
“Consumers and media have shown a lot of love for our ‘You’re Not You When You’re Hungry’ campaign because it’s a theme that everyone can relate to,” says Allison Miazga-Bedrick, director, Snickers Brand. “We’re excited to see all the hungry alter-egos our fans come up with, and which one America will vote as their favorite!”