Juicy sum for cancer charity
In the first project of its kind for the brand, Starburst is partnering with Teenage Cancer Trust to raise funds for the charity and awareness of the valuable work it does helping teenagers and young adults with cancer.
Running across Starburst Original 45g sticks, Starburst Original 165g and 192g sharing bags and Starburst FaveReds 165g bags, the partnership will see a donation made to the charity with every promotional stick or sharing bag sold.
The promotional packs will be distributed from 16 March – end of May, with Starburst pledging a minimum £200k donation. All Starburst packs featured in the campaign will adopt a Teenage Cancer Trust promotional design, including the stamp ‘Help us raise a juicy sum for Teenage Cancer Trust’.
Jenny Bull, corporate account manager at Teenage Cancer Trust says, “Everyone at Teenage Cancer Trust is extremely excited about working in partnership with Starburst and we can’t wait to see the special limited edition packs flying off the shelves! We are incredibly grateful for the commitment Starburst is showing, which will help us to support even more young people.”
Tony Lorman, Wrigley European Confections Business Unit Director comments: “This is a fantastic cause that we’re very proud to be supporting. British consumers love to get behind a good cause and we’re expecting to see great results; both in terms of sales and awareness for Teenage Cancer Trust. Retailers can help us raise a juicy sum by stocking up on promotional packs.”
At the same time, the Starburst ‘Land of Intensity’ television ad campaign will be back on TV with an additional burst from 20 April until 17 May, as part of the brand’s £multi-million investment for the year.