New toffee flavoured Dodgers

Burton’s Foods has introduced a new extension to the Jammie Dodgers brand with Toffee Dodgers, the first non jam-based Dodger in over a decade.

David Costello, Burton’s Foods’ category and activation controller, says, “Toffee Dodgers are the UK’s only biscuits with exposed toffee and they retain the gooey texture that’s synonymous with Jammie Dodgers but provide a new taste experience.”

Toffee Dodgers, available now, has an rrp of £1.15 for a 150g pack. The brand will be highlighted in a £4.5 million ad campaign – the first Dodgers TV campaign for six years.

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