Chocolate egg returns

Cadbury is launching a TV ad campaign to celebrate the return of the Cadbury Dairy Milk Egg ‘n’ Spoon for the Easter season.

The ad features a young girl and her father eating their Cadbury Dairy Milk Egg ‘n’ Spoons together, which they enjoy so much it inspires a fully choreographed routine.

Lily Donagh, Marketing Manager at Mondelēz International, said: “We were delighted with the success of Cadbury Dairy Milk Egg n Spoon in 2013 and we’re excited to launch another new Cadbury Dairy Milk TV campaign with celebrating a shared moment of irrepressible joy between parent and child created by Egg ‘n’ Spoon.

“Our TV campaign will be supported by print advertising, press and digital activity to catch the consumers’ eye and help drive sales across the season.”