Sweet Sundays campaign

Mars Chocolate’s limited edition campaign, Sweet Sundays, which allows consumers to enjoy a trip to the cinema for free, has been extended to its Mars Bitesize single packs.

The campaign is fronted by Red and Yellow, the M&M’s characters and is available on Bitesize packs of Maltesers, Revels, Minstrels and M&M’s from July 16.

Tony Lorman, Retail Excellence Director, says, “It’s now easier than ever to take part in our Sweet Sundays promotion. The number of participating cinemas has increased by 10%, meaning that 92% of the UK population now live within a 25 minute drive from a valid cinema.

“We’ve also simplified the redemption process with the introduction of new mobile technology. Consumers can now check their unique code by text, with winners receiving a link for a QR code straight to their mobile.”