Sour candy campaign

Lovers of all things sour are being encouraged to ‘Get Sour Now!’ and share a photo or video of their ‘sour face’ thanks to a new social media campaign for Bon Bon Buddies’ own-brand sour candy range.

Brain Blasterz was the first own-brand range to be developed by Bon Bon Buddies, and, since its launch in 2011, it is now sold in more than 20 countries across Europe and the Middle East.

Initially Brain Blasterz was launched to the market with the mega sour ‘Candy Container’ but, following its popularity, the range has been expanded to 16 products available in a variety of flavours.

The campaign is being rolled out across a number of social media channels, including Facebook, Twitter and Instagram. It aims to drive awareness of the brand and engagement online, asking consumers to share a #SourFaceSelfie.

Chris Howarth, managing director of Blackwood-based Bon Bon Buddies, says: “We’re very proud of our Brain Blasterz brand. The face of the brand, ‘Brainz’, has already created a community feel online encouraging consumers to get involved with the challenge of eating the mega sour sweets.

“The new campaign aims to really drive the personality of the brand, making more and more people connect with it as well as creating a buzz around the products. We want to inspire our customers to not only buy Brain Blasterz, but share their experience of eating the mega sour treats!”