New look for Hershey

The Hershey Company has unveiled a refreshed corporate brand that builds on the company’s powerful legacy and creates a new, modern look and feel.

A key element of the broad corporate brand makeover is a fresh, new company logo. The logo redesign underscores the company’s evolution from a predominately US chocolate maker to a global confection and snack company. The new branding will impact all visual aspects of how The Hershey Company presents itself, from consumer communications to websites to the interior design of its office spaces and the look of its retail stores. While rooted in a rich heritage, the new corporate brand reflects a modern, approachable look that reflects the company’s openness and transparency as it has grown into a global company.

“Today we are much more than the ‘Great American Chocolate Bar,’” says Mike Wege, senior vice president and chief growth and marketing officer at Hershey. “We have an amazing portfolio of iconic brands in confectionery and snacking, a great workplace filled with remarkable people and a longstanding commitment to giving back to our communities. Our updated company brand and refreshed visual identity is an expression of our progression to a modern, innovative company that positively impacts our local communities as we continue to grow globally.”