Luxury fudge pack redesign

An artisan confectionery producer has expanded its luxury range with the addition of a new brittle and redesigned packaging.

The Buttermilk Confectionery Co, based in Cornwall, has combined three multi award-winning fudges with an almond brittle to launch its new-look luxury line. Individually packaged in 100g boxes, the range consists of four varieties: Luxury Vanilla Fudge, Luxury Chocolate Fudge, Luxury Caramel Sea Salt Fudge and Salted Almond Brittle.

Managing director David Goad says: “We’ve given the packaging a really distinctive look and each flavour has its own unique design based on its ingredients. We wanted to offer a premium product to differ from our traditional grab bags, which primarily appeal to the tourist market.

“Each variety of the luxury range has a particularly high butter content, which gives it a rich flavour and a crumbly texture. We see it as a good product for the gift market nationally; it’s indulgent and a good alternative to a box of chocolates.”