New president and CEO at PEZ

PEZ Candy, Inc., novelty confectionery manufacturer, has appointed Christian Jegen as its new president and CEO.

Jegen comes to PEZ Candy with more than 25 years of experience in the confectionery industry and retailer marketplace. In his most recent position as president of Haribo of America, a role he held for 18 years, Jegen was focused on strategic growth and increasing the brand presence in the United States marketplace.

“I am excited to be a part of the PEZ family and plan on bringing highly innovative ideas and strategies in order to grow this iconic brand even further in the United States,” Jegen says. “PEZ has a beloved line of products, a loyal fan-base and works with the most respected licensors in the industry and I am eager to move the PEZ brand to the next level.”

Jegen will also hold a seat on the executive board of PEZ AG.