Turning sour
Tangerine Confectionery, the manufacturer of sugar confectionery brand, Candyland, is tapping into the growing consumer demand for sour confectionery products by launching a new version of the classic Wham bar in the UK.
The new Wham Super Sour Minis (200g, RRP £1.29) come in a sharing bag and boast miniature, sour versions of the traditional Wham chew bars, bringing a mix of super tangy flavours to the market for consumers.
Containing three different flavours – original, sour apple and sour raspberry – the sharing bags capitalise on the growing popularity of taste bud-tingling flavours, along with the ever-expanding chew market.
Speaking about this new product launch, Adrian Hipkiss, marketing controller at Tangerine Confectionery, says: “The sour confectionery market is huge and chews are experiencing rapid growth at the moment. The new Candyland Wham Super Sour Minis offer consumers the chance to experience and enjoy both of these trends through one product.
“Wham is one of our best loved and iconic retro brands, so the addition of this new product format is one that we think consumers will really love.”
