Devon Roast Beef Crisps

UK-based artisanal crisp brand Burts Chips is launching a new flavour, Devon Roast Beef, in collaboration with Devon firm The Well Hung Meat Company.

Burts Devon Roast Beef will launch in both 40g and 150g pack sizes. Burts is dedicated to using natural ingredients with strong provenance credentials.

Burts Chips sales and marketing director, Simon Knight, says, “We’re really passionate about our Devonshire heritage and work closely with suppliers from the South West to source the finest ingredients, where possible, from the local area. With Devon renowned for producing some of the best beef in the country, identifying a local supplier to partner with was essential in the production of our new Devon Roast Beef flavour.”

Thomas Bourne, from The Well Hung Meat Company, adds, “We take great pride in working with farmers devoted to rearing premium beef cattle on and around the South Devon coast and are thrilled to partner with a brand that takes as much care over the production of their crunchy chips as we do our meat. We’re certain these chips will be really popular with people who, like us, value quality and integrity in their food, proving to be their ultimate snack of choice”.