Easter digital campaign

The Co-operative Food, the UK convenience retailer, has launched ‘The New Easter’ digital campaign to highlight its ‘Loved by Us’ range of quality Easter eggs. This includes a new cutting edge website, as well as social media and digital advertising content, designed and delivered by full service digital and marketing, technology and commerce consultancy Amaze.

As part of its on-going commitment to delivering an innovative, adventurous and humourous online customer journey, The Co-operative Food turned to long-term partner Amaze to drive forward a completely new look and feel to demonstrate the quality of its own-brand range of Easter eggs.

The creative concept takes a cheeky, fresh approach to profiling the range, including an ‘eggspert bar’ and an interactive comparison of egg ‘models’.

Senior manager of Digital Communications at The Co-operative Food, Mark Hales, comments: “Our customers have come to expect not just quality products, but also a vibrant, fun and effortless online experience. This Easter campaign takes the customer journey to a whole new level and really makes us stand out in a crowded marketplace.”

Oliver Bailey, senior account manager at Amaze comments: “The new website and creative content needed to be adventurous and fun, mirroring the product range. It brings the brand’s humorous personality to life, playing on recognisable concepts. The approach is designed to not only be eye-catching but spark discussions, giving consumers reasons to come back to the site again and again for a more engaging experience.”