Better for you snacks
Appealing to growing consumer demand for delicious and nutritious better for you snack alternatives, Old Wisconsin is introducing a new line up of Fast Fuel Sausage Sticks and Bites in the US.
The new product launch comes as the first full school year comes to a close following the publication of new USDA ‘Smart Snacks in Schools’ nutrition standards.
Fast Fuel Sausage Snacks and Bites are authentically hardwood-smoked for great flavor and made using only the finest ingredients and spices. Building on the strength of Old Wisconsin’s meat snack product line, varieties of Fast Fuel Sausage Sticks and Bites include: Honey Brown Sugar Turkey Sausage Snack Sticks: 0.5oz and 1.5oz; Honey Brown Sugar Turkey Sausage Snack Bites: 3.5oz; Beef Sausage Snack Sticks: 0.5oz and 1.5oz; Beef Sausage Snack Bites: 3.5oz.
These snacks are 40 calories or less and provide 4g of protein per serving, are low in fat, sugar and sodium, and have zero trans fat and are gluten free.
“The meat snack category is booming and this new product launch fills an important need for protein-packed snacks,” says Jeff Weber, Old Wisconsin’s national brand manager. “We’ve also stayed true to our old-fashioned, hand-crafted, real hardwood smoked taste so our Fast Fuel snacks are flavourful and satisfying for anyone looking for a snack on the go.”
According to research firm Innova Market Insights, global launches of meat snacks grew at a compound annual growth rate of nearly 30 per cent over the past five years. Part of this growth is being fuelled as consumers turn to protein-packed meat snacks as a snack alternative.
