National smile month

Wrigley has signed up celebrity couple Marvin and Rochelle Humes to promote the company’s association with National Smile Month this year, and encourage more consumers to ‘Eat, Drink, Chew’ Extra.

Kicking off on the 18 May, National Smile Month is the UK’s largest and longest-running oral health campaign.

Julio Guijarro, Wrigley UK and Ireland marketing manager, says, “The aim of Wrigley’s involvement in National Smile Month is to highlight the importance of oral health. It’s great to work alongside inspiring smiles such as Marvin’s and Rochelle’s and we’re proud to be supporting the campaign again this year.

“Chewing sugar free gum such as Extra is a great way to help maintain clean, healthy teeth1 and to remove any lingering food that could potentially damage your smile. In fact, 95% of Wrigley’s gum brands are sugar free, and Extra is accredited by the British Dental Health Foundation.”