New generation candy range

Big Bear Confectionery is introducing a whole new generation to its Fox’s brand with the launch of Fox’s Candy Bear.
The new range comes with five key selling points that will really resonate with consumers: made with real fruit juice; no artificial colours; no artificial flavours; gluten free; nut free.

“We wanted to ensure that these new products had great taste and fun shapes but equally important that they could be enjoyed by as many people as possible,” says Ross Stanley, head of trade marketing at Big Bear.

“We have worked with Coeliac UK, the national charity for people with coeliac disease, to gain their Crossed Grain symbol gluten-free certification, which all people with coeliac disease and those following a Gluten Free diet will recognise, as we believe that currently there is a very limited choice in confectionery for everyone with this condition.

“The products are made in a factory that handles no nuts and are all made without anything artificial. We believe all of these claims are a first for a children’s gummy sweets range,” he continues.

Fox’s Candy Bear is launching in 200g sharing bags, with a recommended £1 retail price and the products follow the parent brand’s Polar Bear roots with an artic theme running throughout.

The range is: Shivering Sharks; Freezing Frogs; Ice Burgers; Polar Bears; Snowy Seals; and Perishing Penguins.
The new pack design uses a modern, cartoon-character style take on the much-loved bear remembered in TV advertising for Fox’s Glacier Mints and the Candy Bear paw-print stamp on every pack tick-boxes the five key guarantees.

“Four out of the top five confectionery sharing bags are gummy products, so this is a huge market and one where we have considerable expertise through own-label. Coupled with the familiarity, quality and reliability inherent in the Fox’s brand and our five-point, free-from commitment, we think we have a compelling offer for the confectionery retailer,” adds Stanley.

“We’ll be supporting the launch extensively, through digital and social channels, on-pack promotions, competitions and advertising, as part of our current £500,000 brand marketing programme.”