Paleo proving profitable

While the paleo diet might be based on the eating habits of cavemen, the aspirations of The Primal Pantry, who produce the paleo snack bar for the UK market, are far from primitive following a six figure investment this year.

The Primal Pantry bars were launched in early 2014, following their creation by nutritionist Suzie Walker. Walker wanted to create some health snack bars using raw, natural ingredients, and sticking to the principals of the paleo diet, for her young daughter and her clients, but she soon realised there was scope for a commercial venture. Following incredible feedback from her clients Walker released her bars to the general public and they were quickly snapped up by Tesco, Superdrug, Ocado and Wholefoods among others.

With overseas sales reaching 16 countries and hoping to hook other major UK retail outlets the company began looking for investment at the beginning of this year. Following several realistic offers the company have partnered with a private individual this month, who has taken a stake in the business.
The brand now hopes to aggressively drive sales, looking to treble in size this year, with a sales target of £2m.

They are looking to achieve this through new product development, growing their distribution in the UK from 1000 to 2000 major retail outlets by the end of the year, driving new sales in the 16 foreign territories they currently export to, with a big focus on the US, and through an exciting marketing plan, including sponsoring GB athletes, PR and an extensive social media strategy.