Fruittella launches into natural jellies category
Perfetti Van Melle has entered the jellies segment with its first bag range under its Fruittella brand. The new range will be launched at the start of May and all of the products will be free from artificial flavours and colours in keeping with the Fruittella philosophy of ‘Flavours From Nature’.
The range will come in several different jelly shapes and forms and in a variety of fruit flavours, which allows the consumer to find their favourite from the range.
Fruittella Jellies will be available in two different pack formats; a 150g Bag for family sharing and a 50g impulse bag. The sharing bag will be available in four different varieties – OneTwoThree, Children’s Farm, Happy Jellies and Sour Drinks. The 50g impulse bag will come in two varieties – the fizzy Sour Drinks and a Sea Life variety.
David Leal, Brand Manager at Perfetti Van Melle, says, “Consumers appreciate Natural Flavours in our chewy products, and they will now have the opportunity to enjoy the great taste of Fruittella Natural Jellies at a really competitive price.”
