Candy co-brands
The number of new co-branded products in sugar confectionery and gum looks set to increase once again in 2012, and includes the recent launch of two new Vimto brand confectionery products in the UK.
Perfetti van Melle introduces Halloween treats
The Fruittella and Chupa Chups products had a 63% uplift during Halloween 2010. Perfetti Van Melle is therefore hoping to maximise this popular family season of the year again in 2011 with the launch of the new addition in its Halloween range of themed Chupa Chups and Fruittella bags.
Fruittella is back on TV by sponsoring “The Odd One In”
Fruittella returns to primetime TV through to the end of July by way of a sponsorship deal with ITV Network, family show, “The Odd One In”.
Fruittella launches into natural jellies category
Perfetti Van Melle has entered the jellies segment with its first bag range under its Fruittella brand. The new range will be launched at the start of May and all of the products will be free from artificial flavours and colours in keeping with the Fruittella philosophy of ‘Flavours From Nature’.
Ad campaign labels Fruittella a ‘Badman’s sweet’
Fruittella, the fastest growing chew sweet brand in the UK over the last three years, is the confectionery star in the new British urban comedy, Anuvahood.