Fruittella is back on TV by sponsoring “The Odd One In”
Fruittella returns to primetime TV through to the end of July by way of a sponsorship deal with ITV Network, family show, “The Odd One In”.
The partnership will profile the brand positioning ‘Fruittella is ideal for all the family, because of its natural ingredients. Kids will enjoy them and parents can be sure they are buying high quality, fruity products.’ This will support the Fruittella Range from the established Fruittella Sticks to the newly launched Fruittella Jelly bags.
Perfetti Van Melle’s marketing director, Mark Stangroom, says, “the TV sponsorship will build on the brand’s momentum by raising brand awareness amongst our target audience, which is families with kids, the core consumption group for Fruittella products in the UK”.
This sponsorship will form part of an exciting support package in 2011 for the Fruittella brand, which also includes sampling.