Building on music link success
tic tac, the pocket confectionery brand from Ferrero, is the UK specific sponsor of the prestigious 2013 MTV EMA awards, which will take place on 10 November at Amsterdam’s Ziggo Dome. tic tac is offering consumers weekly prizes as part of an on-pack promotion. The 2012 partnership between tic tac and MTV EMA delivered an […]
Snack brand links with zoo
As part of a busy summer marketing campaign to celebrate the launch of Pom-Bear Zoo, Intersnack’s brand new snack has now become official sponsor for the Go Wild! Theatre at Dudley Zoo. The Pom-Bear sponsorship supports daily shows at the Go Wild! Theatre, helping Dudley Zoo to maintain a programme of regular activity that is […]
Festival flavour shakes up pocket confectionery
tic tac, from Ferrero, is launching a limited edition fruity festival flavour mix. Set to unlock a scorching summer sales opportunity for retailers, Festival builds on Ferrero’s track record of launching successful fruit-flavoured NPD and is designed to drive incremental category growth. The brightly coloured pack grabs attention at the fixture, and contains four fruity […]
McCoy’s darts sponsorship goes mega
KP Snacks is excited to announce that McCoy’s will be an official partner for the Professional Darts Corporation (PDC) for the second year in a row, following a ground breaking year in 2012 which saw the No. 1 ridge cut crisp brand grow in value by £10 million to £113m. Designed to increase sales further, […]
Panda Liquorice to sponsor Edinburgh Zooʼs new arrivals
Panda Liquorice is partnering with Edinburgh Zoo and its new inhabitants – the first pandas to live in the UK for 17 years. Proceeds from the new Panda Liquorice Strawberry Bears will be donated towards the care of the panda duo.
New raisin brand Gorilla Boogers sponsors Gorilla Run
New raisin brand Gorilla Boogers has partnered with The Gorilla Organization to sponsor the annual Great Gorilla Run.
Divine’s announces UK Chocolate Week 2011 activity
Divine Chocolate has announced the highlights of its Chocolate Week 2011 plans. Started back in 2003, the Chocolate Week has been voted the nation’s favourite themed week and comprises all sorts of chocolatey happenings at tearooms, chocolate shops, hotels and restaurants across the UK.
Fruittella is back on TV by sponsoring “The Odd One In”
Fruittella returns to primetime TV through to the end of July by way of a sponsorship deal with ITV Network, family show, “The Odd One In”.