Healthy beef biltong range

BEEFit – a British company making 100 per cent British beef biltong – has launched a range of high protein, sliced, spiced and dried beef biltong – the perfect choice for an enjoyable on the go or post-workout snack.

Through many years of producing high quality beef products, BEEFit are disrupting the dried beef snacks market with the protein packed 100 per cent beef biltong, which is lower in fat, salt and sugar than any other dried beef product. The company has launched its ‘Original’ flavoured range with the plan to roll out many more flavours in the near future.

The range will be launched with a marketing campaign focusing on the recovery specific consumer insight – I want to recover quickly and effectively. PR and brand ambassadors will target men and women between the ages 25-50 with active and healthy lifestyles.

All activity will feature #BEEFit and focus on both men and women who are looking for a high protein, low fat snack which is low in both salt and sugar during the day and post workout to help them recover properly.

BEEFit managing director, Daniel Elsom says: “BEEFit is a combination of quality meat and all-natural ingredients to offer a great tasting snacking and shake up the dried meat category.”

“We want people to enjoy the highest quality British beef biltong, which is low in fat and high in protein, to help people lead healthier lifestyles and snack more sensibly.”