Exclusive Easter popcorn

Butterkist is set to release a limited edition popcorn for the Easter snacking market.

Butterkist Limited Edition Hot Cross Bun popcorn will launch in the UK on 15 February 2016. It has been developed following consumer research, which shows that 95 per cent of consumers are interested in seasonal popcorn, and that consumers seek differentiation through flavours and colours.

Hot cross buns are second only to Easter eggs when it comes to consumer association with Easter, and the zesty, spicy flavour of Butterkist Limited Edition Hot Cross Bun popcorn is designed to capitalise on this connection.

Family time together is a core heartland occasion for Butterkist, and this seasonal limited edition will appeal to consumers, particularly those with children, that are looking to make Easter gatherings a little more special. Taste is central to Butterkist’s offerings and this unique, temptingly moreish flavour hits the spot for adventurous consumers hungry for innovative new recipes to tantalise their tastebuds.

The eye catching Easter themed bag, which deviates from Butterkist’s classic red packs with a spring themed yellow look, has been designed to have strong shelf appeal and standout.

Commenting on the launch of the new Butterkist Hot Cross Bun flavour popcorn, Anjna Mistry, senior brand manager atButterkist, says: “Butterkist is synonymous with popcorn, known for toffee coated and cinema sweet flavours, the biggest flavour segment. Our first to the market limited edition offers a fantastic opportunity for retailers to drive sales as we head into a time of year when there is strong customer demand for sweet, novelty and seasonal products.”