Rainbow Drops rebrand
Swizzels has transformed the packaging of its classic Rainbow Drops. The new design makes the iconic brand stand out on the shelf and the bold graphics appeal to consumers of all ages.
The packaging also has a clearly visible calorie flash meaning they are a great choice for shoppers, with only 37 calories per pack.
Emma Herring, NPD brand manager at Swizzels, says, “The Rainbow Drops range is one of our favourites that consumers know and love. The new packs look great on shelf and are ideal for shoppers looking for a lower calorie treat. The range of pack sizes means Rainbow Drops are perfect for a little snack or to share with family and friends.”