Haribo sets off on largest sampling tour

Haribo, the UK’s leading gums and jellies brand, has launched its largest sampling campaign. The ‘It’s Haribo Funtime’ tour is a family focused campaign that will run for 30 weeks from April to November with the Haribo team travelling the country in a brightly branded 4×4 vehicle, distributing samples.

A new interactive website – Haribo Funtime – is also launched as part of the campaign. Haribo brand communication manager, Louise Morrison, comments, “Haribo is a happy and fun brand. With our sampling tour we’re excited to be able to bring that to life with consumers both live and online.”