Tic Tac to undergo rebrand

Ferrero’s Tic Tac label is to undergo a rebrand later this year, which will include new product launches and revamped packaging across its portfolio.

As part of Ferrero’s biggest investment in the Tic Tac brand, it will launch two new products in September: Mint Rush and Winter Warmers limited edition flavours.

The Mint Rush variant is a combination of two intense flavours – Smooth Mint and Fresh Rush. Available from October, the Smooth Mint is said to offer a refreshing and clean flavour, while Fresh Rush ensures a long lasting wave of freshness.

Incorporating a twist on the core classics flavours, Winter Warmers is made up of Sweet Mint and Spicy Orange. The limited edition packs will be available to retailers from September and, according to Ferrero, are set to drive incremental sales by recruiting new shoppers outside of the core Tic Tac range.

In addition, new packaging will be introduced across all formats and flavours from January 2017 to increase in-store visibility and relevance to shoppers.

According to Nielson data, Tic Tac is currently worth £26.4m and is the ninth biggest brand in sugar confectionery.