Halloween range revealed
Retro confectionery brand Tangerine Confectionery is introducing a special edition range for Halloween.
The new Sweet Champions Halloween Lollies Pouch, which feature sweet brands such as Wham, Fruit Salad, Refresher and Dip Dab, and last year’s popular Sweet Champions Halloween Assorted Bag will roll out in September in convenience stores and selected supermarkets across the UK.
Sweet Champions Halloween Assorted Bag has been brought back following its success last year. It features a selection of the UK’s favourite sweets in a Halloween pack – a mixture of mini Whams (Strawberry, Sour Apple & Original Raspberry flavours), Fruit Salad Lollies, Black Jack Lollies and Frosties cola sweets and will be available in Tesco, Asda and Sainsbury’s.
Adrian Hipkiss, head of marketing at Tangerine Confectionery, said, “Halloween has become the third biggest retail event behind Christmas and Easter – Halloween sugar confectionery is worth £6.4m and in the week of Halloween, it accounts for 14% of total sugar sales (just under £1m).”
