More spots and stripes from Cadbury

Cadbury has brought out a new 30-second tv ad that pitches the football shirt against the tweed jacket in a dance off show down. It encourages consumers to go online and upload their own moves as a Spot or a Stripe or simply vote on the best and worst dancers. The spot and the stripe with most views on 13th June will win a prize, which includes multiple tickets to London 2012 Olympics Games.

The clothes will also be dancing in real life with an events program around the UK from May, which will enable the public to dance with the clothes and against each other at student unions, events and festivals.  The Cuban Brothers have been recruited as live ambassadors and will be integral to both the online and off line executions.

Bringing to life Fallon’s Dance Off campaign idea an integrated digital, PR and events campaign has been developed by Hyper-Naked and PrettyGreen whilst Phd are responsible for media planning and buying. The aim is to get 100,000 people dancing with 100million online impressions.