Japanese gummies arrive in US

Bazooka Candy Brands has partnered with Yo-kai watch to introduce a new range of gummies to the US, inspired by the characters of the TV series.

The company says fans can enjoy versions of their favourite characters from the Japanese series in both gummy and sour gummy forms. The Yo-kai Watch Gummies are available in Cherry, Strawberry, Apple and Blue Raspberry flavours, while the Yo-kai Watch Sour Gummies come in Sour Watermelon, Sour Strawberry, Sour Apple and Sour Blue Raspberry.

The gummies are packed in 3.8 ounce peg bags and are available in most retail outlets at $1-1.50.

“Our Yo-kai watch line is offering tremendous value by delivering products that tap directly into the hottest category trends and an exciting licensed property,” said senior brand manager, Elizabeth Mangold.

“Gummy is the fastest growing non-chocolate candy segment, having grown 9% over the last four years, and this is the perfect time to bring Yo-kai watch gummies to our customers in the two top flavor profiles, assorted and sour.”