Candy co-brands
The number of new co-branded products in sugar confectionery and gum looks set to increase once again in 2012, and includes the recent launch of two new Vimto brand confectionery products in the UK.
Vimto bon bons join Tangerine’s sweet portfolio
Tangerine Confectionery is embarking on a new licensing venture with Vimto to produce and market the popular Vimto Bon Bon sweets. The chewy bon bons are a softer eat than traditional versions, fitting well with the market trend for softer eating confectionery. Made from the secret Vimto recipe and containing real fruit juice, Vimto Bon […]
Launch of Vimto fruit drops
Newbridge Foods has launched Vimto flavour fruit drops in packaging designed to replicate the Vimto soft drinks can. The drops will be retailing at around £1.