Vimto bon bons join Tangerine’s sweet portfolio
Tangerine Confectionery is embarking on a new licensing venture with Vimto to produce and market the popular Vimto Bon Bon sweets.
The chewy bon bons are a softer eat than traditional versions, fitting well with the market trend for softer eating confectionery. Made from the secret Vimto recipe and containing real fruit juice, Vimto Bon Bons are available in a 165g bag or jar format and will come as shelf ready cases with a £1 flash price. Helen Hartley, Tangerine marketing manager, comments, “The Vimto flavour appeals to all ages and the brand is a firm household name. The product is top quality, so couple this with the well established Vimto brand proposition, the nation’s unabated love for traditional sweet shop confectionery and our proven track record of producing some of Britain’s best loved sweets and we have a winning combination.
“The Vimto name is strongly associated with fruit flavours, providing added appeal to shoppers looking for quality ingredients with maximum taste which Vimto Bon Bons deliver.”
James Nichols, brand licensing manager at Vimto, adds, “Vimto Bon Bons are a much loved product that appeals to children and adults of all ages. We’re thrilled to be adding Tangerine as a licensee for Vimto.”
This deal completes a hat trick of new products for the British confectionery firm this year, having recently announced plans to bring back the iconic Wham bar and Highland Toffee since acquiring them from Millar McCowan’s when it went into administration late last year.
