McVitie’s secures Britain’s Got Talent sponsorship dealGlobal snacking company, pladis, has announced its McVitie’s brand will be hitting TV screens across the UK this spring, as lead sponsor of Britain’s Got Talent. Bakery, Business, Chocolate
McVitie’s becomes headline sponsor for new ITV talent showpladis’ McVitie’s biscuit brand will be the first headline sponsor of a brand new talent show Game of Talents, which debuts on TV screens in April 2021. Business
pladis announces New Year activity for Go Ahead brandpladis has announced a programme of 2021 activity across its £29 million Go Ahead brand covering NPD, an ATL campaign and a packaging and logo overhaul. Bakery, Packaging