Ice cream expo

Companies from across the world are looking to take a bite from Britain’s booming ice cream market according to organisers of the Ice Cream Expo 2015. The UK market is estimated to be worth more than £1bn and has been forecasted to continue expanding for at least the next five years. A scorching spring and […]

Innovation in ice cream

Research has revealed that ‘weird and wonderful’ ice cream flavours are driving uptake in the out of home (OOH) market in the UK. New figures from Amore di Gelato show that consumers are increasingly turning off from ‘traditional’ flavours such as vanilla, chocolate and strawberry, and embracing ‘unusual flavours’. Operators and chefs from dozens of […]

Sweets & Snacks Middle East

The market for sweets and snacks in the MENA region is continuing to grow – Sweets & Snacks Middle East is the gateway to clients from the Middle East as well as North Africa. Figures for the Sweets & Snacks Middle East trade fair are once again indicating outstanding registration rates. A few months before […]

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Seasonal sales initiative

Ferrero will be creating a compelling sales opportunity for retailers this Christmas. With three multimedia campaigns across its Ferrero Rocher, Ferrero Collection and Raffaello brands and the introduction of a range of new products, the business is spending a total of £7m, marking Ferrero’s biggest support plan to date to maximise awareness of the total […]

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Up on the roof

As two Italian chefs expertly demonstrated how a Raffaello is created at the Ferrero Carnival press event on Friday, it was easy to imagine that each and every one of these chocolates is hand made with such skill and precision. The samples we were offered were not the chocolates we had watched being made before […]

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The knack for sugary snacks

New figures from the NPD Group, a global information company, show that’s doughnuts are among the fastest growing ‘out of home’ snack items in the year ending December 2013. The year ending December 2013 saw an increase of 11.1% servings of doughnuts compared to the previous year, bringing the total number of servings for the […]

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Colour collection rolled out

Baking ingredients manufacturer Renshaw has expanded its range of Ready to Roll Icing Multipacks to include two new varieties – Neons and Naturals. The new packs each contain five 100g sticks of Ready to Roll Icing, providing further options for those cake decorating projects that require small areas of icing detail in a rainbow of […]

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Drive Egg-stra sales with Kinder Kids

Kinder is set to make Easter a pleasant surprise for retailers, with its biggest ever investment in TV advertising. The scale of the campaign is set to give Kinder one of the top media spends in Kids confectionery, ensuring that it’s front of mind with mums during the key Easter sales period. According to Levi […]

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Soaring cake sales

McVitie’s Cake Company (MCC) is launching a variety of Halloween & Bonfire Night limited edition cake products in combination with an Alton Towers on pack promotion, which are set to send retailers’ profits rocketing this autumn. In addition to the return of some firm favourites, MCC is launching a brand new Halloween variant for 2012 […]

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Carnage on the high street

British Retail Consortium statistics is demonstrating further bloodletting on the UK’s high streets. The sales have started even earlier this year with some even claiming that the Boxing Day sale has already started, as retailers attempt to shift a massive encumbrance of unsold stock.

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