Iconic Fluff NPD drive
Empire Bespoke Foods has rolled out a brand new deluxe caramel version of the iconic US spread brand Marshmallow Fluff.
Available in cases of 12 x 213g jars, the Caramel Marshmallow Fluff has an RRP of £1.99 and contains no fat or gluten and is also suitable for vegetarians.
Like the Original Marshmallow Fluff and Strawberry lines, which are widely available in the UK, the new Caramel Marshmallow Fluff can be smeared on toast, scones, crackers and teacakes, and is also the perfect ingredient for cakes, frostings, biscuits, butter creams, pancakes and desserts.
To support the launch and drive awareness and trial of the full Marshmallow Fluff range, the brand ran a blogger outreach Thanksgiving campaign, where food bloggers and consumers were asked to create their own Fluff masterpieces for the big US celebration on the 26 November.
Nina Prabhu, marketing manager at Empire Bespoke Foods, comments: “We’re delighted to extend our range of Marshmallow Fluff with the launch of a new caramel flavour for 2016. The brand already has a strong and very loyal following in the UK so we’re certain the latest flavour will be a hit with consumers and find its place at the top of a competitive spreads category.
“With breakfast a firm fixture on the agenda for families up and down the country and home-baking continuing to be a huge trend, our Caramel Marshmallow Fluff is the ideal addition due to its unmistakable taste, strong branding and consumer following.”
