Metcalfe’s partners with Kettle Chips

Metcalfe’s skinny has announced a business partnership with Kettle Chips UK. The 26 per cent stake investment will help Metcalfe’s skinny with strategic and financial infrastructure to maximise the growth potential of the brand in the UK and Europe.

The new found partnership will significantly shake up the snacking sector with delicious taste and top quality continuing to be at the heart of both businesses. The Metcalfe’s skinny existing management team will continue to operate the company independently in partnership with the influential support of Kettle Chips.

Julian Metcalfe and Robert Jakobi, co-owners of Metcalfe’s skinny comment: “We are very excited about the opportunity to expand the Metcalfe’s skinny brand with the support and expertise of the Kettle organization. This is a positive step that we know will not only showcase the brand’s potential but will benefit our customers in the long term too.”

“We are very excited to acquire an interest in Metcalfe’s skinny, which is an incredibly innovative, dynamic, fast growing, premium brand appealing to ‘foodie’ consumers looking for lighter great tasting snacks,” says Ashley Hicks, managing director of Kettle Chips UK. “We look forward to a long term working relationship with the management team to support their future growth ambitions in the on-trend, high growth popcorn snack category.”

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