Crackling brand expands distribution

The Snaffling Pig Co has expanded its distribution into two of the UK’s top department stores. Its gifting jars are now stocked in Selfridges, Oxford Street, London and the flagship Fenwick store in Newcastle, with a view to roll out country wide in the coming months. Fenwick is stocking the 350g jars in three of Snaffling Pig’s most popular flavours – BBQ, Habanero and Perfectly Salted – while Selfridges is offering a larger range of flavours including: Maple, Perfectly Salted, Sweet Chilli, Pigs in Blankets, Black Pepper and BBQ.

Adam Barber, food hall buyer at Fenwick, says: “We’re thrilled to be stocking The Snaffling Pig Co in our food hall. It’s great to be working with an independent company who are passionate about putting a modern twist on this tasty, classic British snack. The jars of crackling will definitely stand out on our shelves and we’re sure our customers will love them.”

Andrew Allen CMO and co-owner of The Snaffling Pig Co says: “We couldn’t think of a better way of supporting our mission to take pork crackling to places it’s never been before than having our jars sit proudly on the shelves of two of UK’s finest stores.  We’re hugely excited to be working with them and for the opportunity to reach a whole new audience of snafflers.”

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