Easter tub mix from Swizzels
Swizzels has introduced a new Easter Mix tub for 2016. The Easter themed tub is filled with consumer favourites, including Love Hearts, Parma Violets, Refreshers and Drumsticks. The Spring Selection sharing bag is another product that offers a variety of the most-popular Swizzels sweets and lollies in an Easter-themed pack.
Sarah-Louise Heslop, marketing manager at Swizzels, says, “We have seen the popularity of sugar confectionery over the Easter period grow massively in recent years as consumers look for alternatives to traditional chocolate products. Our Spring Selection sharing bag and Easter Mix tub give shoppers a different option and are perfect for sharing with family and friends. The bright packaging will also stand out on shelf, as consumers search for brands they recognise as well as variety and value for money.”
