Jacob’s expands Mini Cheddars range
Pladis-owned Jacob’s is extending its Mini Cheddars range with three new flavours.
The new flavours: Red Leicester, Stilton and Smoked Applewood will be available in a new pack design in multipacks for an RISP of £1.88 at UK grocery and convenience outlets. The range will also be supported by a £4m media campaign, including advertising, PR and digital activity. The TV advertisement, which will air from July, features the fictional ‘Cheddar Appreciation Society’ and their stance on the new cheese arrivals.
Steve Monk, marketing lead for savoury, says, “We know that flavour remains a key driver for the crisps and snacks category, so we’re very excited to add these three new, tasty flavours to the Mini Cheddars range – designed to appeal to fans and cheese lovers everywhere.”