Galaxy Truffles return to stores for Christmas 2019

Mars Wrigley has brought back its Galaxy Truffle chocolates, this time as a stand-alone gifting pack for Christmas 2019.
This comes after consumer demand following its removing from the brand’s Celebration selection box.
Available to convenience stores in a 206g format (RRP £4.99), the individually foil wrapped chocolates feature a rich and velvety centre and are designed to offer consumers a more premium confectionery option for the festive period.
The truffles are encased in Galaxy milk chocolate and the treats’ rollout will be supported by a £1m digital campaign this November.
Sarah Mellor, Galaxy brand director, said: “We are extremely excited to be launching Galaxy Truffles in the UK this year and to be entering the all year-round gifting market for the first time as a brand.
“For so many people, Galaxy Truffles were part of a much-loved festive tradition and we are thrilled to be answering the undeniable demand, reinventing this favourite, now available all year round.”
brand campaign centre Christmas confectionery consumer convenience digital director festive market milk premium RRP truffles
Organisationsgalaxy mars Mars Wrigley wrigley
Regions





