Galaxy Truffles return to stores for Christmas 2019
Mars Wrigley has brought back its Galaxy Truffle chocolates, this time as a stand-alone gifting pack for Christmas 2019.
This comes after consumer demand following its removing from the brand’s Celebration selection box.
Available to convenience stores in a 206g format (RRP £4.99), the individually foil wrapped chocolates feature a rich and velvety centre and are designed to offer consumers a more premium confectionery option for the festive period.
The truffles are encased in Galaxy milk chocolate and the treats’ rollout will be supported by a £1m digital campaign this November.
Sarah Mellor, Galaxy brand director, said: “We are extremely excited to be launching Galaxy Truffles in the UK this year and to be entering the all year-round gifting market for the first time as a brand.
“For so many people, Galaxy Truffles were part of a much-loved festive tradition and we are thrilled to be answering the undeniable demand, reinventing this favourite, now available all year round.”