Love Hearts range expands for Valentine’s 2017

British confectionery manufacturer Swizzels is expanding its iconic Love Hearts range for Valentine’s Day by adding two new additions.

Swizzels increases its share of the total confectionery market by 16% over Valentine’s week compared to previous weeks.

New for 2017, the Valentine’s collection features the Swizzels ‘Love-Letter’ which contains a bag of Mini Love Hearts. Another addition is the Love Hearts Tins, filled with Love Hearts Mini rolls. The chrome tins come with individual messages iconic to the brand. The Love Hearts Gift Tube will also return next year, the confectionery manufacturer said.

Another consumer favourite is the ‘I Love You This Much’ Love Hearts tube. The giant tube is filled with rolls of Mini Love Hearts.